What is my company data worth?

What is your company data worth – the short answer

There is no list price for data. What your company data is worth depends on what an AI buyer can use it for, how much work is needed before it can be delivered and how reliably the rights can be cleared. Two archives of the same size can therefore land at completely different levels.

What makes the question worth asking is that demand has grown. AI labs are increasingly buying workplace data such as Slack, email and support tickets to train AI agents, and data in Nordic and other smaller European languages is rare in global training data.

Six factors that drive value

1. Depth of history

More years give more complete sequences – from question to decision to outcome. An archive covering ten years of business says more about how work actually gets done than one covering a few months.

2. Reasoning-rich threads

Discussions where problems are framed, weighed and solved carry the most weight. Newsletters, automated notifications and receipts have little value for training agents. Read more about why AI agents are trained on company data.

3. Language

Smaller European languages make up a small share of training data. AI Sweden built GPT-SW3 on a Nordic corpus, and OpenEuroLLM has had to produce synthetic data because of the shortage. Authentic business communication and published content in Nordic and other European languages are therefore interesting to buyers.

4. Volume

Volume matters, but only together with quality. A large amount of repetitive data is worth less than a smaller amount of varied, thoughtful data.

5. Clear rights

The buyer must be able to show the data is used lawfully. The EU AI Act (Article 53) requires providers of general-purpose AI models to respect copyright reservations and publish a summary of their training content. The more clearly you can show that you own or may license the data, the simpler and more valuable the deal. Content archives where you own the copyright are often the simplest case.

6. Amount of personal data

Personal data generally lowers the value, because it requires legal assessment and de-identification – and sometimes means parts of the data can't be licensed at all. Data without personal data is prioritized. Read more about GDPR and anonymization.

What lowers the value?

Knowing what drags value down is just as important as knowing what raises it:

• Unclear ownership – for example data that belongs to customers, partners or former employees rather than the company.
• Health data and other sensitive data – health data is entirely outside what we handle.
• Agreements that limit use – confidentiality clauses or system terms that block export.
• Fragmented sources – data spread across many systems with no common structure takes more work.
• Already-published content without a reservation – if you haven't reserved your rights against text and data mining, the content may already be usable without a license under the EU's text and data mining rules.

Example ranges – examples, not commitments

There are few public price points, but a couple of signals from the US market give an indication:

• Polyshares (US) cites USD 100,000 to more than 2 million per deal.
• SimpleClosure cites roughly USD 10,000–100,000 per wound-down company.

Roughly converted to euros, it might look like this. These are examples, not commitments:

The ranges come from US players and a rough currency conversion. European deals can land both lower and higher, and many datasets never become relevant for a license at all. What the payment actually looks like depends on the license's scope, term and use, and on whether the same data can be licensed to several buyers.

A deeper dive with more reasoning is in the guide How much is company data worth?.

How to get an assessment

1. Describe your data in our form – type of data, approximate volume, number of years and whether there is personal data. No files needed.
2. We assess rights, personal data and demand, and get back to you within 48 hours on business days.
3. You decide. If there is an interesting offer, you approve it – or don't.

The assessment costs nothing. We get paid through a share of the revenue, and only if a deal happens.